Mike Ballard, Certified Financial Fiduciary® (CF2®)
Founder & Financial Advisor
[email protected]
Mike started Alliance Wealth Management Group, LLC in 2002 with one primary purpose in mind: To serve the unique needs of those who are in or nearing retirement by creating holistic, custom strategies that breed financial confidence. That remains the firm’s mission today.
Prior to starting Alliance, Mike worked for Protective Life Corporation in Birmingham for 18 years. He served as a Vice President of Marketing for Protective and as President and CEO of its broker-dealer, ProEquities, Inc. Mike is a veteran of the financial services business, having amassed nearly four decades of industry experience.
While busy at work, Mike also served his community for many years at Children’s Hospital of Alabama as President of the Foundation Board and also as member of the Board of Trustees.
The Certified Financial Fiduciary® (CF2®) Designation demonstrates the individual has met educational standards to carry out a fiduciary standard of care and acting in a client's best interest.
Heather Hernandez
Financial Advisor
[email protected]
As an Investment Adviser Representative and Planner, she uses her vast experience to assist individuals and families with comprehensive financial planning, with a concentration in retirement income planning and investing. Heather has a particular interest in helping women with their financial future through informational workshops. Her deep understanding of the financial issues women face makes her passionate about the education women need to have a confident financial future.
Katherine Ballard, Registered Financial Consultant® (RFC®)
Financial Advisor
[email protected]
Katherine has an extensive background in finance having worked in the financial field since receiving her Master of Accounting (MAcc) in 2011. As an Investment Adviser Representative and Planner, having passed her Series 65 in 2022, she uses her education and professional background to assist families that are near or already in retirement. Outside of work, Katherine enjoys travel, spending time with her family, and volunteering with her church.
Strategic Relationships
As part of our commitment to offering comprehensive financial services, we have engaged with AE Wealth Management, an SEC Registered Investment Advisory (RIA) firm based in Topeka, Kansas. Founded in 2016, AE Wealth Management supports independent financial advisors like us with a dedicated team of more than 140 professionals specializing in operations, compliance, investment management and coaching. AE Wealth Management manages over $50 billion in assets under management (AUM) as of May 2026.
AE Wealth Management serves as a turnkey asset management platform, providing resources and support for delivering investment advisory services. By collaborating with AE Wealth, we are able to access a diverse range of products and services from industry professionals designed to help address the complexities of today’s financial landscape. This relationship enhances the strategies and guidance we can offer as we work together toward your financial goals.
Click to learn more about AE Wealth Management and how they help us support our clients.
AE Wealth Management, LLC (AEWM) is an SEC Registered Investment Adviser (RIA) located in Topeka, Kansas. Registration does not denote any level of skill or qualification. Alliance Wealth Management Group, LLC is not an affiliate company of AE Wealth Management, LLC. Investing involves risk, including the potential loss of principal. No investment strategy can guarantee a profit or protect against loss in periods of declining values.
This information is not intended to be used as the sole basis for financial decisions, nor should it be construed as advice designed to meet the particular needs of an individual’s situation. None of the information contained herein shall constitute an offer to sell or solicit any offer to buy a security or insurance product.
Ready to take
The Next Step?
For more information about any of our products and services, schedule a meeting today or register to attend a seminar.
Or give us a call at
(205) 968-3800(Birmingham)
(256) 880-0659(Huntsville)
